Real companies, real numbers from their public filings, and decisions you make yourself. Every section is labeled as documented fact, analysis or a hypothetical scenario.
Consumer technology
How Apple pairs premium hardware with a fast-growing, high-margin services business, and the competitive advantage that comes from customers' switching costs.
E-commerce and cloud computing
Amazon turned its internal computing capabilities into Amazon Web Services, a segment that earns far higher operating margins than its retail operations.
Automotive and energy
Tesla grew deliveries 38% in 2023 as it reduced prices on several models. This case examines pricing power, competition and the trade-off between volume and margin.
Streaming entertainment
In 2022–2023 Netflix introduced a lower-priced ad-supported plan and began charging for account sharing. Paid memberships rose by about 29.5 million in 2023.
Restaurants and retail
Starbucks reached a record $36.0 billion in revenue and 38,038 stores in fiscal 2023. This case explores customer relationships, digital tools and operational trade-offs.
Athletic footwear and apparel
Nike has invested heavily in selling directly to consumers through its own stores and digital platforms, yet wholesale partners still generated more revenue in fiscal 2024.
Quick-service restaurants
About 95% of McDonald’s 41,822 restaurants are franchised. Franchised revenues made up about 60% of its $25.5 billion revenue in 2023.
Travel and lodging marketplace
Airbnb grew from a founders' experiment into a platform with $9.9 billion in 2023 revenue, while facing local laws that restrict short-term rentals.